Helping Independent Bicycle Dealers Become More Profitable.
Premium brands, stronger margins, and personal support. Covering Michigan, Ohio, Indiana and Kentucky.

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Premium brands, stronger margins, and personal support. Covering Michigan, Ohio, Indiana and Kentucky.

We help independent bicycle dealers grow through carefully selected brands, stronger margins, and dependable personal support. Our goal is to make it easier for dealers to serve their customers, train their staff, and build a more profitable business.
We represent brands we believe in and products we would ride ourselves. Each partner is selected for product quality, dealer profitability, dependable support, and long-term value.
Independent bicycle dealers are essential to the cycling community. Tailwind Reps supports dealers through product knowledge, training, responsive service, and participation in industry and cycling advocacy organizations.


I’m proud to represent a carefully selected group of brands that offer quality products, strong dealer margins, and dependable support.

We don’t try to represent every brand—we represent the right brands. Every company in our portfolio is carefully selected because it offers real value to independent bicycle dealers through stronger margins, dependable support, innovative products, and long-term partnerships. Our goal isn’t simply to sell products—it’s to help your business become more profitable.

With over 30 years in the bicycle industry—as a shop employee, manager, retailer, and independent sales representative—I understand the challenges dealers face because I’ve lived them.
I believe in building long-term partnerships, not simply taking orders.
When you work with Tailwind Reps, you’re getting a partner invested in helping your business grow.
Andrew Lloyd Webber, musical composer of "Cats"
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